THE INFLUENCE OF ONLINE MARKETING ON REAL ESTATE BUSINESS
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- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The study was designed to examine the influence of online marketing on real estate business. To achieve this 3 research questions were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. To determine the population of the study, the researcher randomly selected 200 online marketers. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables and percentage. While the hypothesis were tested using Chi-square statistical too. SPSS v23.
The result of the findings reveals that; online marketing has essential influence on real estate business as it directs the potential customers to online platform; it expands the business name, products and image; Covers large audience promote the business/products across the globe and establishes proper and adequate flow of B-B and B-C communication; It was also unveiled that online marketing has effectively influence real estate businesses in several aspects as expressed by the respondents and online marketing influences real estate business.
Based on the findings, it is of the researcher’s opinion that the Nigerian government should formulate policy and combat cybercrime, this will in-turn enable marketing professionals to explore the full potential of the internet in expanding the frontiers of real estate business in the country
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